Story is concerned with the true-ness of things: It gives meaning to our lives, and everything we see and do.

narrative design strategies take a wide view, drawing on the human — and not just functional or economic — impact of decisions. any time we respond to these insights with curiosity, ingenuity, and intention, we demonstrate care for the people we're designing for.

When we prioritize human connection, storytelling mirrors its work in more traditional settings:

Building bridges between people and ideas, providing frameworks for thinking through challenges and opportunities, and revealing insights into the human character that can lead to action and change.